We've been asked 'Why?' a few times about a few things! Hopefully the answers below will make sense to those questions:
WHY HAS WORKHORSE GENERATION ADOPTED A CAMO STYLE BRAND?
This is to represent tomorrow's generation: When listening to them the messages coming back were that they felt misunderstood, a lack of opportunity, no care, no voice and INVISIBLE - this is where the camo design came from.
The colours are earthy and strong (Steel, Bronze) and represent creating a better world, the lines coming through the camo represent helping to break through the invisibility, giving young people a voice and the valued, respected presence they merit.
WHY THE NUMBER 2 ON THE BACK OF YOUR SPORT SHIRTS?
Simply, it's not about us. Workhorse Generation is for the next generation of young adults, they are number 1.
WHY DO YOU SAY 'ONE SHARED VISION'?
It is the vision shared by Workhorse Generation and all our Charity Partners and supporters, to create a better world and support tomorrow's generation through all that life throws at them as they prepare for working life.
ONE SHARED VISION